Sun officers talk about their enterprise solutions during their roadshow in Cebu.

Sun Cellular goes on ‘Sun on Wheels’ roadshow to promote mobile, wireless solutions

Sun Cellular is going around the country to introduce its mobile and wireless solutions for enterprises through an event dubbed “Sun on Wheels,” a company executive said.

The first stop of the caravan, which is being undertaken with PLDT SME Nation, was Cebu City where entrepreneurs were introduced Thursday to Sun Cellular’s customized wireless offerings for business such as track and trace, message cast, mobile ticketing, and report manager, said Sun Business Marketing vice president Michele P. Curran.

“When we formed Sun Business, we realized that a lot of our entrepreneurs were attracted to our unlimited text and call packages because they want to lower communication cost,” she explained, adding they want to offer more without compromising this service.

Message Cast, Curran stressed, is a web application that allows business owners to send an SMS blast to customers about new promos and products, while Track and Trace enables them to know through GPS the exact location of vehicles and employees.

Sun officers talk about their enterprise solutions during their roadshow in Cebu.
Sun officers talk about their enterprise solutions during their roadshow in Cebu.

Enterprises can accept text orders and accept feedback through the mobile ticketing system as well as sales and inventory reports in the form of text messages from field workers through the report manager, she added.

Curran said Sun will continue to sell broadband products, which she said are the most affordable, in Cebu and even enhance services by improving coverage and signal.

“Cebu is number 1 province outside of Manila in terms of subscription and revenues,” she pointed out, adding the Sun Cellular holds 16 percent market share nationwide with its 16 million subscribers.

Sun’s collaboration with the Philippine Long Distance Telephone Co. (PLDT) in the caravan is to provide end-to-end technology solutions for enterprises, explained Katrina Luna-Abelarde, PLDT SME Nation vice president and head.

“We’re looking at leveraging on each other’s strengths to bring better solutions for SMEs. We’ve realized that entrepreneurs, aside from office requirements, need mobile solutions as they still continue to work even outside of the office,” she cited.

PLDT currently has 60,000 to 65,000 of the larger SMEs using its various technology offerings and intends to increase the number, Abelarde said, adding that they expect to add 18,000 more through the partnership with Sun Cellular.

Describing the growth of PLDT in Cebu as “very healthy,” Abelardo further said that the Visayas and Mindanao areas are growing better than Metro Manila.

According to Abelarde, technology today is so pervasive that enterprises have no choice but to adopt and this coincides with the company’s advocacy to help business become more productive and efficient by adopting technology.

Among the more popular uses of technology by SMEs are those that have to do with online social media sites like Facebook and Twitter, she noted.

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